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Get up from your chair and step back a pace. Turn your head upside down and look at the red-letter version of the word JAVA above. It should still read the same. (Sorry about the contortion, but you can't turn a monitor upside down very easily.)
This is an 'inversion' or 'ambigram', a letter-play explored by Scott Kim, and generally having a similar fascination as Escher's tesselations.
Find out more by clicking the image below.